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This Privacy Policy describes how your personal information is collected, used, and shared when you use Social Media Muse ("the Application"), an AI-powered social media content automation tool.

We are committed to protecting your privacy and ensuring you have a positive experience when using our Application. This policy complies with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

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1. INFORMATION WE COLLECT

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1.1 Information You Provide to Us

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We collect information you provide directly to us when you:

• Create an account (email address, password, name)

• Complete your profile (profile picture, biographical information)

• Connect social media accounts (access tokens, account information)

• Create and save content using our Application

• Communicate with us (customer support inquiries, feedback)

• Adjust your preferences and settings

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1.2 Information We Collect Automatically

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When you use our Application, we automatically collect certain information, including:

• Usage Information: How you interact with our Application, which features you use, content you create, and your posting activity

• Device Information: Device type, operating system, unique device identifiers, and mobile network information

• Log Information: IP address, browser type, access times, pages viewed, and other system activity

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1.3 Information from Third Parties

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We may receive information about you from third parties, including:

• Social Media Platforms: When you connect your social media accounts, we receive profile information, posting history, and analytics as permitted by those platforms and your privacy settings

• Authentication Providers: When you sign in using Google, Apple, Facebook, or Twitter, we receive basic profile information as authorized by your settings with those providers

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1.4 Special Categories of Personal Data

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We do not intentionally collect or process special categories of personal data (such as information about your race, ethnicity, political opinions, religious beliefs, health, or biometric data) unless you choose to include such information in your profile or content.

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2. HOW WE USE YOUR INFORMATION

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We use the information we collect for the following purposes:

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2.1 Providing and Improving the Application

• Facilitate account creation and authentication

• Enable connection to social media platforms

• Provide AI-powered content generation features

• Schedule and publish posts to connected platforms

• Store your content and post history

• Analyze usage patterns to improve our features

• Resolve technical issues and provide customer support

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2.2 Personalization

• Tailor content suggestions based on your previous activity

• Customize your experience based on your preferences

• Provide relevant tips and recommendations

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2.3 Communication

• Send you administrative messages about your account

• Provide updates about the Application

• Respond to your inquiries and requests

• Send marketing communications (with your consent)

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2.4 Security and Legal Compliance

• Protect against fraudulent, unauthorized, or illegal activity

• Enforce our Terms of Service

• Comply with legal obligations

• Protect our rights, privacy, safety, or property

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3. LEGAL BASIS FOR PROCESSING (GDPR)

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If you are in the European Economic Area (EEA), we process your personal data under the following legal bases:

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3.1 Performance of Contract

We process much of your data to perform our contract with you (the Terms of Service). This includes providing the core functionality of the Application such as account creation, AI content generation, and posting to social media platforms.

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3.2 Legitimate Interests

We process some data when we have a legitimate interest in doing so, such as:

• Analyzing usage to improve and secure the Application

• Preventing fraud and unauthorized use

• Marketing our services to existing users

We balance these interests against your rights and will not process data on this basis if your rights override our interests.

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3.3 Consent

We process certain data with your explicit consent, such as:

• Marketing communications for new users

• Connection to social media platforms

• Collection of certain non-essential information

You can withdraw your consent at any time through your account settings or by contacting us.

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3.4 Legal Obligation

We may process your data to comply with legal obligations, such as responding to legal requests or retaining records as required by law.

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4. HOW WE SHARE YOUR INFORMATION

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We may share your personal information in the following circumstances:

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4.1 Social Media Platforms

When you connect your social media accounts and use our publishing features, we share the content you create with those platforms according to your instructions.

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4.2 Service Providers

We share information with third-party vendors, consultants, and other service providers who need access to such information to perform services on our behalf, including:

• Cloud hosting providers (e.g., Firebase)

• Analytics services

• Customer support services

• Payment processors

These providers are contractually bound to use the data only for providing services to us and in accordance with this Privacy Policy.

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4.3 AI Service Providers

When you use our AI content generation features, your prompts and related information are shared with our AI service provider (OpenAI). This data is used to generate content responses and improve the AI system.

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4.4 Compliance with Laws and Protection of Rights

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose your information if we believe it is necessary to:

• Comply with legal obligations

• Protect and defend our rights or property

• Prevent or investigate possible wrongdoing

• Protect the personal safety of users or the public

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4.5 Business Transfers

If we are involved in a merger, acquisition, financing, or sale of business assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or uses of your personal information.

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4.6 With Your Consent

We may share your information with third parties when you have given us your consent to do so.

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5. DATA RETENTION

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We retain your personal information for as long as necessary to provide you with the Application and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

If you delete your account, we will delete or anonymize your personal information within 30 days, except for information that we are required to retain for legitimate business or legal purposes. Content you have published to social media platforms through our Application will remain on those platforms according to their policies.

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6. DATA TRANSFERS

Your information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that differ from the laws of your country.

If you are located in the EEA, UK, or Switzerland, and we transfer your personal data outside these regions, we will ensure that appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the European Commission

• Binding Corporate Rules for transfers to group companies

• Transfers to countries with adequacy decisions

• Other legally approved mechanisms

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7. YOUR RIGHTS AND CHOICES

Depending on your location, you may have certain rights regarding your personal information:

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7.1 Access and Portability

You may request a copy of your personal information that we hold and, where technically feasible, receive it in a structured, commonly used, machine-readable format.

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7.2 Correction

You may request that we correct inaccurate or incomplete personal information we hold about you.

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7.3 Deletion

You may request that we delete your personal information in certain circumstances, such as when the information is no longer necessary for the purposes for which it was collected.

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7.4 Restriction of Processing

You may request that we restrict the processing of your personal information in certain circumstances, such as when you contest the accuracy of the data.

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7.5 Objection

You may object to our processing of your personal information when we process it on the grounds of legitimate interests, for direct marketing, or for scientific/historical research and statistics.

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7.6 Withdrawal of Consent

Where we process your information based on consent, you have the right to withdraw that consent at any time.

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7.7 Complaint

You have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable law.

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8. ACCOUNT SETTINGS AND PREFERENCES

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You can access and update certain information about your account directly within the Application:

• Profile information through the Settings screen

• Connected social media accounts through the Platform Settings screen

• Notification preferences through the Settings screen

• Content saved in your account

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9. SECURITY OF YOUR INFORMATION

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We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, use, and modification. These measures include:

• Encryption of data in transit and at rest

• Secure user authentication

• Regular security assessments

• Employee training on data protection

• Access controls and monitoring

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However, no security system is impenetrable, and we cannot guarantee the absolute security of your information. You are responsible for maintaining the secrecy of your unique password and account information.

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10. CHILDREN'S PRIVACY

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The Application is not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If you learn that a child has provided us with personal information in violation of this Privacy Policy, please contact us.

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11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make material changes, we will notify you through the Application or by other means prior to the changes becoming effective. Your continued use of the Application after any changes indicates your acceptance of the updated Privacy Policy.

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12. DATA CONTROLLER AND CONTACT INFORMATION

Social Media Muse is the data controller responsible for your personal information.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

• Email: contact@uuwiiapp.com

• Data Protection Officer: contact@uuwiiapp.com

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13. GDPR SPECIFIC PROVISIONS

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13.1 Data Protection Impact Assessment

For processing activities that may result in high risk to individuals' rights and freedoms, we conduct Data Protection Impact Assessments to identify and minimize data protection risks.

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13.2 Data Protection Officer

We have appointed a Data Protection Officer responsible for overseeing our data protection strategy and implementation to ensure compliance with GDPR requirements.

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13.3 Records of Processing Activities

We maintain records of our data processing activities as required by GDPR Article 30, including categories of data subjects, purposes of processing, recipients of personal data, and safeguards for transfers.

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13.4 Data Breach Notification

In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the appropriate supervisory authority without undue delay and, when possible, within 72 hours after becoming aware of the breach. We will also notify affected individuals without undue delay when the breach is likely to result in a high risk to their rights and freedoms.

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14. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

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14.1 Right to Know

You have the right to request information about the personal information we have collected about you and how we have used and shared it within the past 12 months.

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14.2 Right to Delete

You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions.

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14.3 Right to Correct

You have the right to request correction of inaccurate personal information that we maintain about you.

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14.4 Right to Opt-Out of Sale or Sharing

We do not sell or share your personal information as defined by California law. However, if this changes in the future, we will update this policy and provide a mechanism for you to opt out.

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14.5 Right to Limit Use of Sensitive Personal Information

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We limit our use of sensitive personal information to purposes necessary to provide the Application. If we expand our use of sensitive personal information, we will provide you with the right to limit such uses.

To exercise your California privacy rights, contact us using the information provided in Section 12.

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15. COOKIE POLICY

 

15.1 What Are Cookies

Cookies are small text files placed on your device when you visit our website or use our Application. They are widely used to make websites and applications work more efficiently and provide information to the owners.

 

15.2 How We Use Cookies

 

We use cookies and similar technologies to:

• Authenticate users and maintain your login session

• Remember your preferences and settings

• Analyze how you use the Application

• Enhance security

• Improve functionality and performance

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15.3 Types of Cookies We Use

• Essential Cookies: Required for the Application to function properly

• Preference Cookies: Remember your settings and preferences

• Analytics Cookies: Help us understand how you use the Application

• Authentication Cookies: Identify you when you log in

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15.4 Managing Cookies

Most web browsers allow you to control cookies through their settings. Please note that if you choose to disable cookies, some parts of the Application may not function properly.

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This Privacy Policy was last updated on April 19, 2025.